Does your MSP marketing strategy account for compliance? Compliance can be a unique selling proposition (USP) for an MSP. In a competitive market, it can be the deciding factor for clients who prioritize security and want a provider that can ensure their IT infrastructure meets all regulatory requirements.
IT service providers can leverage this by establishing themselves as thought leaders on the cutting edge of compliance. This is especially true when it comes to cybersecurity frameworks like the NIST 2.0 release earlier this year. The release of NIST 2.0 is a prime opportunity for you to establish yourself as a thought leader and attract clients through a compelling MSP marketing strategy. Keep reading to find out how!
Educate Your Audience: Build Trust through Knowledge Sharing
Many businesses, especially those with limited cybersecurity resources, may be scrambling to understand NIST 2.0. This is your chance to shine!
Educational Blog Content: Craft a comprehensive blog series breaking down the framework for different audiences. Cater to technical staff with in-depth explanations of the six Functions. Simplify the framework for C-suite decision-makers by highlighting its business value.
Engaging Explainer Videos: Craft short, bite-sized videos that break down the core concepts of NIST 2.0 in a way that's both informative and entertaining for a broad audience. Showcase your expertise by using clear, concise language and leveraging visuals like animation, screencasts, or even live-action demonstrations.
Give Actionable Strategies: Empower Businesses to Take Control
Guide your audience through the implementation process as part of your cybersecurity marketing strategy:
Lead Magnets: Provide downloadable resources like whitepapers or implementation guides detailing the steps to achieve NIST 2.0 compliance. These valuable lead magnets serve a dual purpose: attracting potential clients and establishing your MSP's expertise.
Webinars: Conduct interactive sessions to guide businesses through adapting to NIST 2.0. Webinars and online workshops are a powerful tool for your MSP marketing strategy, offering several advantages like content repurposing. Record the sessions and repurpose the content into blog posts, social media snippets, or downloadable resources to extend their reach.
How-To Guides: Create video tutorials demonstrating the practical aspects of implementing different 2.0 functions, like setting up organizational profiles. By offering a library of informative video guides, your MSP marketing strategy caters to visual learners and positions your team as a trusted resource for practical implementation guidance.
Bonus: Best Practices Blog Posts Enhance Your MSP Marketing Strategy
Don't leave businesses floundering in the face of the new framework. Creating a "Best Practices" blog post can help your audience understand and implement complex frameworks like NIST 2.0. Take a look at the above video for a run through, and read below for more details on how to craft an effective blog post:
Pre-Writing
Research NIST 2.0
Conduct thorough research on NIST 2.0, focusing on its key components, updates, and significance.
Identify and note the key reasons why aligning cybersecurity strategies with NIST 2.0 is crucial for businesses.
Understand Your Audience
Identify your target audience (e.g., IT managers, business owners, cybersecurity professionals).
Tailor your research and planned content to their level of expertise and needs.
Outline Key Topics
Create an outline covering the main points you want to address:
NIST 2.0 overview
Key areas of focus within NIST 2.0
Actionable strategies and steps
Case studies and examples
Gather Resources
Collect relevant resources, including official NIST documents, cybersecurity assessment tools, and examples of policies.
Find real-world case studies or examples to illustrate your points.
Blog Writing
Introduction
Write an engaging introduction that sets the stage for the rest of the post.
Explain the importance of NIST 2.0 and its relevance to your audience.
Explain NIST 2.0 Overview
Provide a concise summary of NIST 2.0.
Highlight key changes from previous versions and their implications.
Identify Key Areas of Focus
Break down NIST 2.0 into manageable components (Identify, Protect, Detect, Respond, Recover).
Discuss the significance of each component and how it applies to businesses.
Actionable Strategies and Steps
Assess Current Posture: Guide businesses on how to evaluate their current cybersecurity posture.
Suggest tools and checklists for identifying gaps.
Prioritize Actions: Offer a framework for prioritizing cybersecurity measures.
Recommend using a risk assessment matrix.
Develop and Implement Policies: Provide steps for creating and enforcing policies aligned with NIST 2.0.
Include templates or examples.
Training and Awareness: Emphasize the importance of staff training.
Share best practices for education and drills.
Case Studies and Examples
Provide real-world examples of successful NIST 2.0 implementation.
Social proof
Highlight benefits and lessons learned.
Conclusion
Recap key points and encourage actionable steps.
Stress the importance of continuous monitoring and improvement.
Provide a call to action (e.g., contact your MSP for a consultation).
Blog Publishing
Review and Edit
Proofread the blog post for clarity, grammar, and spelling.
Ensure all technical details are accurate and easy to understand.
Optimize for SEO
Include relevant keywords related to NIST 2.0 and cybersecurity marketing.
Add meta descriptions, tags, and internal links to other relevant content.
Visuals and Formatting
Add visuals, such as infographics and charts, to illustrate key points.
Use headings, bullet points, and short paragraphs to enhance readability.
Expert Quotes and Insights
Include quotes or insights from industry experts to add credibility.
Publish and Promote
Publish the blog post on your website.
Promote the post through your marketing channels (e.g., social media, newsletters).
Engage with your audience by responding to comments and questions.
By following these structured phases, you can create a comprehensive and engaging "Best Practices" blog post that effectively guides businesses through the implementation of NIST 2.0, positioning your MSP as a trusted advisor in cybersecurity.
Demonstrate Expertise: Share Real-World Client Success
Show, don't just tell! Prove your value by showcasing your experience with NIST 2.0 in your cybersecurity marketing strategy:
Case Studies: Case studies are a powerful content marketing tool that allows you to showcase your expertise and build trust with potential clients in a real-world context. Share the stories of clients who have successfully transitioned to NIST 2.0 with your help. Highlight the challenges, solutions, and benefits they achieved.
Client Testimonials: Seeing real people express their satisfaction with your services is far more persuasive than simply stating your own claims. Feature video testimonials from satisfied clients who have implemented the framework with your guidance. This builds trust and showcases your capabilities.
Elevate Your Voice: Thought Leadership Through Expert Insights
Position yourself as a trusted authority in the field as part of your overall MSP marketing strategy:
Expert Interviews: Feature cybersecurity experts discussing the implications of NIST 2.0 and future trends in video interviews. This strengthens your content's credibility. Target cybersecurity professionals with specialized knowledge of NIST 2.0 and a proven track record in the industry. Consider including experts from various backgrounds, such as government agencies, industry associations, or leading security consultancies.
Sharpen Your MSP Marketing Strategy
Leveraging these content marketing strategies around NIST 2.0 will empower your IT service company to establish thought leadership, attract new clients, and solidify your position as a trusted partner in navigating the ever-evolving cybersecurity landscape.
Ready to take the lead? DRM's Enhanced IT Content System (ECS) can help you create a comprehensive content strategy that positions you as a NIST 2.0 expert. Contact us today to learn more about how ECS can help you unlock the full potential of NIST 2.0 content marketing!
Comments